Advise Moet Chandon in the Chinese market Research Paper

Advise Moet Chandon in the Chinese market - Research Paper Example China is now the world’s fastest wine consumption country in the world. Some Prestigious French wine producing companies have already invested in Chinese vineyards. This shows that the French companies are interested in the growing Chinese market. One such French winery company is Moet & Chandon. In today’s world for a company to be successful they have to invest heavily in marketing and formulate marketing strategy which would help them boost up the revenues. China’s digital space has increased recently. Companies are trying to increase their presence in the Chinese market not only through regular marketing campaigns like in advertisement in TV, but they are looking beyond that like use of digital marketing. Digital marketing is essentially making use of electronic devices like tablets, computers, cell phones etc. which can capture more eyeballs in today’s Digital environment. One major component of digital marketing is Internet marketing. In this paper, the digital strategies will be focused which Moet & Chandon can take to run their business and also the opportunities and limitation of such strategies in the Chinese market (Shambaugh, 2013). The key objective of this study is to explore the Moet & Chandon’s potential in formulating a successful digital strategy for their wine business in the Chinese market. ... France is one of the top suppliers of bottled wine both in volume and in value. It basically dominates the premium segment of bottled wine. There has been a significant change in the behavior of Chinese consumer. They have become more affluent, more tech-savvy and they have more purchasing options than ever before. Majority of the Chinese consumer has now started to regard the Internet as an integral part of their shopping. Now, they focus on value of the products as more importantly than the price they have to spend. They are happier to spend more bucks in exchange for brands which they can trust than purchasing large amount low priced products or services. It has been seen that the Chinese consumer prefer French and foreign brands compare to lower priced domestic brands (Wertime and Fenwick, 2011). Due to huge accumulation of wealth and increasing spread of digitization in China, it makes this market an attractive one for both domestic as well as multinational companies. But with m oderation of China’s economic growth these companies must also change their strategies in the market. China is a huge market which will define consumer culture at global scale. So, for any effective marketing strategy, the company must first understand and embrace its lifestyle and desires (Holloman, 2013). In China wine drinking is considered as much more healthy compared to spirits and also somewhat trendy and the popular choice being the red wine. In China Young urban business professionals consume the wine most at bars and hotels. The main cities of wine consumption are Shanghai, Guangzhou and Beijing. The retail stores are now stocking up imported wines which increases their revenue as a result the retail sector is growing as a whole. On

Policy Writing Assignment 1 Example | Topics and Well Written Essays - 1500 words

Policy Writing 1 - Assignment Example 3. Definitions 3.1 â€Å"Discrimination occurs when someone, or a group of people, is treated less favourably than another person or group because of their race, colour, national or ethnic origin; sex, pregnancy or marital status; age; disability; religion; sexual preference; trade union activity; or some other characteristic specified under anti-discrimination or human rights legislation. Workplace discrimination can occur in the recruitment and selection; terms, conditions and benefits, provision of training; and selection for transfer, promotion, retrenchment or dismissal† (AHRC, 2011). 3.2 â€Å"Harassment occurs when someone is made to feel intimidated, insulted or humiliated because of their race, colour, national or ethnic origin; sex, pregnancy or marital status; age; disability; religion; sexual preference; trade union activity; or some other characteristic specified under anti-discrimination or human rights legislation. It can also happen if someone is working in a ‘hostile’ or intimidating environment. Harassment can include telling insulting jokes or derogatory comments about someone’s race or religion; sending explicit or sexually suggestive emails; displaying offensive or pornographic posters; or asking intrusive questions about someone’s personal life, including their sex life† (AHRC, 2011). ... ing employees; psychological harassment or intimidation; assigning meaningless tasks unrelated to the job or even impossible jobs; deliberately changing work rosters to inconvenience particular employees; or undermining work performance by deliberately withholding information vital for effective work performance† (AHRC, 2011). 3.4 â€Å"Racial and Religious Vilification occur where a person engages in conduct that incites hatred, serious contempt, revulsion or severe ridicule against another person or group of people, because of their race or religious belief or activity† (UB, 2010, p.2). 4. Policy Statement This organisation is committed to valuing diversity, thus achieving trust and confident of the community by not tolerating discrimination, harassment, bullying or racial or religious vilification. Unacceptable behaviour jeopardises the harmonious, safe, positive and productive environment possibly affecting the physical and mental health of an individual. The reputat ion of not only the individual but also the organisation or employer as a whole will be ruined (AS, 2010, p.9). Reporting of unacceptable behaviour is strongly encouraged for appropriate action against breaches of this Policy. 5. Responsibility 5.1 Employee or individual responsibility: Employees and executive members are to behave ethically and professionally, whilst being responsible for their own behaviour (AS, 2010, p.7) An individual is liable for causing, instruction, inducing, aiding or permitting another to perform a discriminatory or unacceptable behaviour and may be subjected to disciplinary and/or legal action (TRSA, 2011, p.6) Employees to maintain confidentiality not participate in rumours, as this is an act of defamation and they may face action (AS, 2010, p.28). 5.2 Employer’s